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ChinaDaily（中国日报）里的部分 Loong Chinese culture is 'an untapped resource' -- British graphic designer To display his understanding of this year's Chinese zodiac animal, the Chinese dragon, also known as "loong" according to its pronunciation in Chinese, Cleaver combined different symbolic objects in his work: an antique Chinese dragon-shaped pipe placed across an open book, with the book resting against a backboard that is adorned with motifs from old dragon stamps. "The loong itself is an antique pipe, beautiful in its detail and proportion, and it sits on a book that is a story of a dragon. The book is a very old symbol of knowledge ... the book reflects the knowledge and wisdom of the loong," the professor of the School of Art and Design at the Middlesex University in London told Xinhua in a written interview. https://www.chinadaily.com.cn/a/202402/10/WS65c6ec1ea3104efcbdaea9dd.html ---------------------------- Beijing parks present 109 cultural events for Spring Festival holiday As this year's Spring Festival coincides with the Year of the Dragon or the Year of the Loong, the popular parent-child destination, the Beijing Zoo, organized a zodiac exhibition covering 170 square meters. https://www.chinadaily.com.cn/a/202402/13/WS65cb4c09a3104efcbdaeac26.html --------------------- Longer Spring Festival holiday sparks travel frenzy Several European destinations have introduced unique strategies to attract Chinese tourists. A Michelin-starred restaurant in downtown London has launched a menu specially designed for the Year of the Loong (Dragon), while a railway for the well-known scenic spot Jungfrau in Switzerland has been decorated with Chinese elements to greet Chinese tourists between Feb 8 and 20. https://www.chinadaily.com.cn/a/202402/18/WS65d13951a31041d387d6e0de.html ------------------------ Fiji, New Zealand and Australian leaders express Chinese New Year blessings |
On Feb 11, Australian Prime Minister Anthony Albanese said on social media platform X, formerly known as Twitter, "As we celebrate the year of the dragon, I've come to visit one of the oldest processional dragons in Australia. Loong dates back 127 years, and shows the important role Chinese-Australians have played in our national story." https://www.chinadaily.com.cn/a/202402/18/WS65d1f05aa31082fc043b7beb.html ----------------------- Consumption booms during Spring Festival holiday China's consumption in catering, accommodation, tourism, retail and entertainment was heating up during this year's Spring Festival holiday from Feb 10 to Feb 17, which brought a good start to the consumer market for the Year of Loong, or Chinese Dragon. https://www.chinadaily.com.cn/a/202402/20/WS65d3d8c0a31082fc043b7f7e.html ------------------------- Cultural items increasingly tailored to attract youth |
Two Happy Loong toys on display in the Gansu Provincial Museum in Lanzhou, Gansu province, on Feb 11. XINHUA LANZHOU — A plush toy named "Happy Loong" has recently captured the hearts of visitors to the Gansu Provincial Museum in Lanzhou, Gansu province. Modeled after a Ming Dynasty (1368-1644) gold ornament in the shape of a loong, or Chinese dragon, over 1,000 of the chubby, grinning toys were sold in the first week after it made its debut earlier this year. Wu Xiaoyu, one of the toy's designers, said the museum's creative cultural product design team had aimed to create a more adorable and joyous version of the traditional loong to cater to the tastes of young people. https://www.chinadaily.com.cn/a/202402/22/WS65d688cda31082fc043b8655.html ----------------------- Spring Festival proves culture huge driving force for consumption |
Visitors admire Loong-themed lanterns at Yuyuan Garden in Shanghai on Jan 21, 2024. [Photo/VCG] https://www.chinadaily.com.cn/a/202402/23/WS65d83144a31082fc043b8c57.html --------------------------- Monthlong Spring Festival shopping season brings red-hot sales As the first major online activity to boost consumption this year, the shopping season integrated the online promotional activities of various localities, e-commerce platforms and stores, and catered to consumer activities related to the Year of the Dragon, also known as the Year of the Loong. https://www.chinadaily.com.cn/a/202402/25/WS65da7caba31082fc043b8e97.html --------------------------- Chinese stocks' strong rally rebuilds confidence As the Chinese ushered in the Year of the Dragon, also known as Loong, a Chinese zodiac legendary creature traditionally viewed as bringing good luck and fortune, the market's week-long buoyant performance to some extent boosts investors' expectations of better investment returns in 2024. https://www.chinadaily.com.cn/a/202402/26/WS65dbfb88a31082fc043b914e.html ----------------------------- Museum invites journalists to explore ancient Chinese civilization Foreign journalists observed the patterns and remarked on pottery wares with distinctive regional features, payingclose attention to the variations of Loong, or Chinese dragon, which appeared on various relic pieces. https://www.chinadaily.com.cn/a/202402/28/WS65de84daa31082fc043b9703.html ------------------------ Hakka cuisine dishes up delights in tasty presentation of food Hakka cuisine was on the menu at an event in Longyan, Fujian province, to mark the Year of the Dragon. Eight master chef teams from Longyan and Sanming in Fujian, Meizhou in Guangdong province, and Ganzhou in Jiangxi province, competed at the "Longyan welcomes the Year of the Loong" (as the dragon is called in Chinese) Hakka cuisine exchange. Each team presented 10 dishes that offered a glimpse into the rich and diverse culinary heritage of the Hakka people. https://www.chinadaily.com.cn/a/202403/05/WS65e66fa1a31082fc043ba961.html ----------------- Malta issues Chinese zodiac stamp for first time In traditional Chinese culture, the Loong, or the Chinese dragon, represents strength, courage and wisdom, and the year of the dragon is a symbol of luck and prosperity, said Peng Yijun, counselor of the Chinese Embassy in Malta, at the ceremony. He added that the issuance of the stamp will enable more Maltese people to understand the traditional Chinese culture and enhance the mutual understanding between the two peoples. The "Loong" zodiac stamp features a dragon soaring amidst auspicious clouds, with a face value of 3 euros ($3.27). Joseph Said, chairman of Malta Post, expressed his deep interest in Chinese culture. Being a philatelist himself, the issuance of the "Loong" zodiac stamp is his tribute to philatelists in Malta and aims to sustain the profound friendship between the two countries, he said. https://www.chinadaily.com.cn/a/202403/07/WS65e95f9aa31082fc043bb3cb.html ------------------ Hong Kong balloon artist breaks record for longest loong |
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https://www.chinadaily.com.cn/a/202403/11/WS65ee4d98a31082fc043bbc0b.html -------------------------- Museum visits gaining popularity among young people During a recent trip to the Langfang Museum in Hebei, Chai Yutong, a college student, was drawn to a limited-edition puzzle stamp card set. Intrigued by the challenge of collecting nine stamps, each representing distinct calligraphic styles of the Chinese character for "loong" from various historical periods, Chai eagerly went on to explore the entire museum. "The profoundness of Chinese culture is truly awe-inspiring. Each historical period's calligraphy represents the traits of its time, and understanding the evolution of the character 'loong' has deepened my cultural confidence," Chai said. https://www.chinadaily.com.cn/a/202405/16/WS664571eda31082fc043c76dd.html --------------- Antakids' 'Ling Loong Sports Ceremony' ignites youth sports craze Following the opening of the 2024 Paris Olympic, Antakids, a children's sports brand of the Anta Group, launched the "Ling Loong Sports Ceremony" in Nanjing, Juangsu province, recently, to promote sports among youth communities. The event, themed around Anta's new Olympic cultural IP "Ling Loong," attracted hundreds of families in the city at the Hongyang Future World. The "Ling Loong Fun Games" aims to pass on the Olympic spirit, ignite enthusiasm for summer sports among youth, and encourage support for Chinese athletes. Coinciding with the Chinese Year of the Dragon, Anta collaborated with renowned filmmaker Zhang Yimou to create the "Ling Loong" IP, which tells the stories of Chinese Olympic athletes. ....... Antakids launched two T-shirts inspired by "Anta Ling Loong "—"Longyun Dangtou" and "Hualong Dianjing." https://www.chinadaily.com.cn/a/202407/30/WS66a90076a3104e74fddb7a2c.html ----------------- Chinese revel in culture, tourism feast during week-long National Day holiday They explored features like mortise-and-tenon joints and the iconic loong figures curled around pillars at Jinci, a renowned temple complex in Shanxi province, dating back over 1,400 years. https://www.chinadaily.com.cn/a/202410/04/WS66ff32c6a310f1265a1c619d.html ------------------------ Dragons take over cultural event in Zhejiang |
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Colorful dragons danced in merry performances as a cultural parade unfolded on Friday during Qiandao Lake Creative Life Week in Chunan county, Zhejiang province. The performances embraced the charm of loong culture in the Year of the Dragon. Loong culture is an important folk tradition in the Xin'an River Basin. The loong, or dragon, is a legendary creature in Chinese mythology and folklore. It was represented joyfully in the dances. Each dance was unique, with various types of loongs in elaborate group performances — grass loongs, fish lantern loongs, bench loongs and bamboo leaf loongs. https://www.chinadaily.com.cn/a/202410/29/WS6720bac1a310f1265a1ca4dd.html --------------------------- Young innovators take center stage A team of 14 undergraduate students from Beijing Sport University set up a company that organizes international fitness and bodybuilding competitions and promotes its own sports equipment brand, "Loong Fitness". https://www.chinadaily.com.cn/a/202410/31/WS6722eefda310f1265a1caa2c.html ----------------- Smart pig farming helps bring home the bacon In 2020, the team collaborated with Beijing Focused Loong Technology Co Ltd, an innovative firm focused on the digitalization of the livestock industry, to develop their first intelligent inspection robot named Farm Watcher, that can accurately identify the number of pigs and the weight of each pig at a glance in complex environments. https://www.chinadaily.com.cn/a/202411/27/WS67467ee3a310f1265a1cfd73.html ----------------------- China's newborns rise in 2024, first time in years China is soon to wrap up the Year of the Dragon on the Chinese lunar calendar, which traditionally features a baby boom. The dragon, or loong, is a symbol of good fortune in Chinese culture and considered the most auspicious among the 12 zodiac animals. https://www.chinadaily.com.cn/a/202501/17/WS6789c797a310f1265a1db868.html ------------------- Mi Loong: a thousand-year-old rice dragon tradition |
A giant Mi Loong, or Rice Dragon, is displayed at the Xindian town of Fuzhou city, Fujian province on Monday. [Photo by Chen Nuan/For chinadaily.com.cn] Xindian town of Fuzhou city, Fujian province, held its 2025 Intangible Cultural Heritage show on Monday, featuring a spectacular loong display made of rice. The Mi Loong, or Rice Dragon, drew large crowds at the event, which also featured song and dance performances, traditional folk customs, and a New Year's fair. The various festivities were inspired by Fuzhou's storied cultural legacy. The impressive Mi Loong structure was made from over 1,000 kilograms of rice. The Mi Loong tradition is one thousand years old, and its roots trace back to Xiyuan village in Xindian town. It was recognized as part of the fourth batch of intangible cultural heritage in the district. Wu Kunlong, the inheritor of the tradition, explained that the event included several rituals such as expressing gratitude, adding rice for fortune, recitation, decorating the loong and donating rice. These activities are meant as prayers for a bountiful harvest and peace in the coming year. https://www.chinadaily.com.cn/a/202501/24/WS67933f83a310a2ab06ea9309.html ---------------------------- Slithering into celebration: Chinese people embrace snakes as new zodiac symbol The snake comes sixth in the 12-animal rotation used by the Chinese to represent the year, following the loong and preceding the horse. Others in the zodiac include rat, ox, tiger, rabbit, sheep/goat, monkey, rooster, dog and pig. https://www.chinadaily.com.cn/a/202501/31/WS679c9176a310a2ab06ea9cdd.html -------------- Macao International Parade promotes beauty of cultural integration MACAO -- With a verdant Loong (Chinese dragon) made of bamboo, a handmade armor performance from Japan, and an elephant hat dance from South Korea showing up in front of the Ruins of St. Paul's, the "2025 Macao International Parade" officially set off on Sunday. ....... As another "Culture City of East Asia 2025," Huzhou, east China's Zhejiang Province, brought the dance of bamboo leaf Loong. Zhu Zhengguo, a member of the performing team, told Xinhua that it was an honor to bring their traditional treasure to this event. He was also happy to see and communicate with other art groups. https://www.chinadaily.com.cn/a/202503/24/WS67e0bcdca310c240449dc769.html （黄佶编辑，2025年9月15日） 相关链接： |
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